For unto you is born this day in the city of David a Savior, who is Christ the Lord. (Luke 2:11 ESV)
"For unto you," the angels said. Unto whom?
There must have been loads of people nearby Jesus when He was born. Bethlehem itself was packed because of the census. There was no room at the inn after all. There were plenty of people around. Perhaps some farmers, merchants, and traders were there. Romans were certainly present. Certainly there were people around that were more "important" than shepherds.